CRAFTING TOMORROW'S AUTOMOTIVE AESTHETIC | WEAVING TRADITION INTO THE FUTURE

Step into the future of Indian automotive aesthetics, where innovation finds its roots in the rich tapestry of tradition. In collaboration with Mahindra India, a pioneer in automotive excellence, we embarked on a transformative journey to envision the exterior aesthetic theme for the urban youth of India in 2030.

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The challenge was as inspiring as it was audacious: design a vehicle that not only resonates with the urban youth but also celebrates India's intricate weaving traditions. Inspired by the mesmerizing artistry of Indian weaving and the profound philosophy of arches as doorways, we embarked on a quest to redefine what an automotive exterior could be.

The heart of our vision lay in eliminating doors—a bold move that allowed us to delve deep into the essence of Indian craftsmanship. The result was an adaptive exterior that could change, much like the threads of a weaving. When woven tightly, it transformed into an aerodynamic marvel, sleek and stylish. But when the weave loosened, a doorway emerged, offering a seamless passage in and out. Synthesis of our research was simple yet profound: by 2030, the urban youth of India would not only embrace their heritage but also weave it into the fabric of their daily lives. Traditional arts and crafts would become the new mainstream, inspiring a generation to appreciate the beauty of the past while racing toward the future.

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This project wasn't just about designing a vehicle; it was about designing a cultural statement. It was about celebrating the intricate beauty of Indian weaving, reimagining arches as doorways, and crafting an aesthetic that would captivate the hearts of the urban youth.